Project Summary: IDEO and Specialized Bikes hosted a day-long innovation challenge at UC Berkeley in the fall of 2015. The goal was to help Specialized Bikes engage directly with consumers.
Method: On a team of five we developed a proposal for Specialized Bikes to reach more everyday cyclists. Our proposal was informed by interviews with bike store managers as well as current bikers and non-bikers. Through these interviews we identified safety and confidence on the road as key barriers to entry. In the course of the day-long challenge, we went through a condensed version of IDEO’s design process with feedback from IDEO staff. The day culminated with us sketching out and presenting a proposal to help people build confidence biking on the road through studio-based classes. Read more here.